National Mature Media Awards Judging Information

Entries will be judged by Division and Category. Using a rating scale of 1 to 100, a panel of mature market experts will judge the entries based on format, content, creativity, relevance and overall quality. Judges’ scores will be totaled and averaged. Gold, Silver, Bronze, and Merit certificates will be awarded by Division and Category based on these averaged scores.

General Criteria
  • Is the entry appropriate for an older adult audience?
  • If it's printed matter, is the copy readable and designed appropriately for
    older readers?
  • Is the information presented of interest to older readers?
  • If the entry is advertising or marketing material, does it make a persuasive appeal to older adults?
  • Is the overall creative execution outstanding, above average, average, or below average in comparison to the other entries in the category? Creative execution includes overall graphic/visual appeal, originality of approach, copywriting/editorial quality, printing and production quality, etc.

Magazine and Newspaper Articles:

  • Is the article appropriate for an older reader?
  • Is the article well written? Is the information presented clearly and concisely?
  • Would older adults find the information in the article interesting and/or useful?

All judges’ decisions are final. Winning entries may be used for promotional purposes. Award packets will be sent to winners in following the announcement of winners.

Call for Judges

Every year, the Mature Market Resource Center seeks qualified individuals to serve as one of our 20+ judges that review entries for the National Mature Media Awards. If you are interested in judging this year's competition, please complete the judging application form. We will contact you quickly upon receipt of this application.


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