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Do You Have a Digital Resource, Product, Service or Technology for Older Adults and Their Families?

Click here for details on our companion awards, the 10th Annual New Product & Technology Awards. Entry deadline: July 25, 2025.

New This Year: The Senior Tech Showcase

The Senior Tech Showcase is a new addition to the New Product & Technology Awards. It is the first display of “age tech” products and services open to the public. Selected 2025 New Product & Technology entrants will be invited to display their entries at no additional fee. The inaugural Senior Tech Showcase will be held this fall for two days in the Chicago area. (The dates and times will be announced in August.)


The National Mature Media Awards® is the nation’s largest awards program of its kind. It annually recognizes the best marketing, communications, educational materials and programs for older adults. The competition is celebrating its 34th year in 2025.

The entry window for the 2025 National Mature Media Awards is now closed. Please add your name to our mailing list for information on future announcements.

Entry Divisions:

  • Community Organizations
  • Financial Services
  • Government
  • Healthcare
  • Housing
  • Insurance
  • Media
  • Miscellaneous

Entry Categories:
Entry categories are available for Marketing & Communications, Publications/Editorial, Education/Training Programs, Mature Work & Retirement, Art/Design, and Web-based & Mobile Resources, Health Promotion & Wellness, Caregiving, Home and Community Based Programs.

(Click here for complete details on entry divisions, classifications and categories.)

Judging:
Entries will be judged by Division and Category. Using a rating scale of 1 to 100, a panel of mature market experts will judge the entries based on format, content, creativity, relevance and overall quality. Judges’ scores will be totaled and averaged. Gold, Silver, Bronze, and Merit certificates may be awarded by Division and Category based on these averaged scores. All judges’ decisions are final. Winning entries may be used for promotional purposes. Award packets will be mailed this summer, following the announcement of the 2025 winners.

Award Winners Will Receive:

  • A colorful award certificate
  • Listing on seniorawards.com
  • Complete list of 2025 winners
  • National publicity
  • Resources to promote your achievement
  • One-year license to use the official National Mature Media Awards winner logo

 

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