The National Mature Media Awards® is the nation’s largest awards program of its kind. It annually recognizes the best marketing, communications, educational materials and programs for older adults. The competition is celebrating its 34th year in 2025.

The 2025 entry deadline is now closed. Winners will be announced in June. Please add your name to our mailing list for information on future announcements.

Entry Divisions:

• Community Organizations
• Financial Services
• Government
• Healthcare
• Housing
• Insurance
• Media
• Miscellaneous

Entry Categories:
Entry categories are available for Marketing & Communications, Publications/Editorial, Education/Training Programs, Mature Work & Retirement, Art/Design, and Web-based & Mobile Resources, Health Promotion & Wellness, Caregiving, Home and Community Based Programs.

(Click here for complete details on entry divisions, classifications and categories.)

Judging:
Entries will be judged by Division and Category. Using a rating scale of 1 to 100, a panel of mature market experts will judge the entries based on format, content, creativity, relevance and overall quality. Judges’ scores will be totaled and averaged. Gold, Silver, Bronze, and Merit certificates may be awarded by Division and Category based on these averaged scores. All judges’ decisions are final. Winning entries may be used for promotional purposes. Award packets will be mailed this summer, following the announcement of the 2025 winners.

Award Winners Will Receive:

• A colorful award certificate
• Listing on seniorawards.com
• Complete list of 2025 winners
• National publicity
• Resources to promote your achievement
• One-year license to use the official National Mature Media Awards winner logo